Marketing strategy plays a vital role in every small business as well as an established business. However, to take your business to great heights, it is important to stay abreast of the current marketing trends and accordingly divert spends.
With the advent of technology and its dynamic nature, it is important to study and understand your industry and competitors. The digital age has changed marketing.
While the traditional methods of marketing such as Billboard, broadcast, and other offline forms of advertising still exist, brands are also aggressively chasing their audience on the digital mediums.
As we are in the middle of a pandemic which has resulted in the lockdown, digital marketing is the only available mode of communication with the brands.
It is important to note that digital marketing is much more than social media creatives and graphics. The best digital marketing firms primarily focus on a detailed strategy canvas after thoroughly studying your industry and competitors.
The content marketing strategy mainly includes services such as blogging, mobile-based (application) marketing, social media management, reputation management on social media and also CRM.
Digital Marketing Vs Traditional Marketing; Understand the difference before planning the strategy –
Cost: Traditional marketing promotes products through advertisements in the newspaper, billboards, television, radio, and more. But marketing doesn’t end here; this has to be maintained consistently, which incurs heavy costs. Online marketing also carries a cost, but numerous online marketing strategies are virtually free.
Outreach: In traditional marketing, exposure of product is momentary, however, the online promotion stays forever. It is archived on the internet and can be found easily whenever the customers need it. Traditional marketing is more effective for target customers who have no reach to the internet. They are people who do not connect to the internet daily. On the other hand, if your Target Audience is always on the internet (teenagers or business professionals), you can aggressively spend on online marketing.
Reaction time: Traditional marketing takes more time to go from a concept to finished products. On the other hand, Digital marketing is an instant process and helps you close your sales funnel.
Tracking: You cannot track the reaction of your traditional marketing strategy. You need to put a lot of effort to get information which may cost your time and money. On the other hand, online marketing is easy to track. Email marketing software can tally the number of people who viewed your message. Moreover, it counts the number of advertisements that lead to purchases online. This also helps you analyze the return on investment.
Communication: Traditional marketing is a one-way communication whereas digital marketing is two-way communication. In traditional marketing, you convey your message without any expectation of reply but in digital marketing, you can have a conversation with your targeted audience.
In this modern era, Digital marketing is working as an umbrella for marketers. With the above differences, it is clear that Digital marketing is more effective and an easy way to advertise your products without spending a large amount of money. The beauty of digital marketing is that it gives businesses direct responsibility for their efforts.