Digital marketing through digital technologies is the current global trend and is progressing rapidly due to the speed and ease of access associated with it. The popularity of digital marketing is due to several reasons, one of them being the increase in sales/revenue. The following are some benefits of digital marketing that can result in better sales/revenue.
- Uniform Online Platform: Small and medium enterprises get the chance to compete and outdo big business houses and attract their customers / online traffic and increase their sales. There is no requirement of physical stores even for global customers.
- Cost-Effective: Due to the cost-effectiveness of the process, the revenue is higher and can be used for increasing sales.
- High Conversion: Digital marketing campaigns can be streamlined to convert more leads.
- Better Revenues: According to a Google study, 2.8 times better revenue growth occurs in companies using digital marketing strategies and the business expands to generate more sales.
- Interaction with Targeted Audiences: Digital Marketing has a better ability to interact with targeted audiences due to internet marketing tools. This leads to engagement with customers, providing an insight into the customer’s choices and subsequent conversion.
- Mobile Consumer: Most adults use smartphones, and digital marketing campaigns intended towards mobile phone consumers, can lead to higher sales.
- Digital Marketing Provides better Return on Investments (ROI): Digital Marketing, is easy to track and monitor, and information is received as soon as targeted audiences provide contact information, subscribe to a newsletter or make a purchase.
- People’s Trust – Digital Marketing uses social media signals like testimonials from actual consumers to attract potential customers.
- Entice People to Take Favourable Action – People can be enticed to make a favourable action like referrals, testimonials, etc. on the net. This can occur post-purchase or before the purchase like the redemption of points, through Facebook Live, etc.
- Ensures Business Survival Online: Digital Marketing uses proven strategies and techniques that attract highly targeted traffic leading to greater sales and ensuring survival for the business.
- Content: Description of a product feature has a significant role in sales conversion. Digital marketing campaigns use attractive videos, photos, etc. to attract customers.
- Digital marketing strategies: Sometimes, a customer may leave midway or stop purchase online, but digital marketing takes care to immediately follow up and take feedback. Apart from that, the visited or liked pages pop-up on several sites persuading potential customers to revisit or purchase, thereby increasing sales.
- Advertise On the Appropriate Ad Networks: Digital marketing provides the opportunity to advertise on suitable websites to reach out to the targeted customers. For example, there may be pop-ups on newspaper websites that are viewed by corporate employees or top officials, which provide a good platform for sales. Apart from that, the websites for advertising are also chosen carefully to reach out to a niche segment.
- Identify the Right Search Criteria: Through data/information about a potential customer like location, age, interests and Internet activity, digital marketing can convert potential customers to purchasers faster.
- Use local Facebook pages: Local pages have more potential for engagement than standard business pages. According to Authenticity Marketing, local pages have 5 times better reach, 8 times better engagement and 40 times the overall impact.