Campaign Overview:

The objective of the campaign was to generate buzz and increase footfalls for the inaugural of a shopping festival using the Twitter platform.

Action:

– Collaborated with lifestyle influencers to share tweets about the shopping festival, its highlights, and celebrity appearances.

– Utilized influencer marketing to maximize reach and engagement on the Twitter platform.

Result:

– The Twitter campaign achieved a remarkable 23 million impressions.

– Trended in the top trends on Twitter for a duration of 3 hours, significantly boosting visibility and engagement for the festival launch.