About the Brand: A premium range of Indian sweets, available at high-end retail outlets across India and internationally, aimed to elevate this traditional delicacy to mainstream appeal.

Objective: The campaign aimed to bolster offline sales from various outlets nationwide, particularly during the festive period of Navratri.

Action:

–   Ran targeted Facebook and Instagram ads during Navratri.

– Focused on specific locations near outlets, utilizing radius targeting.

– Implemented diverse daily communications aligned with Navratri colors and brand aesthetics.

– Created minimalistic yet enticing creatives, highlighting vibrant colors and nutritional benefits of the product.

Result:

– Reached over 3.5 Lakh individuals.

– Garnered engagement from 15,000+ users.

– Generated sales of over 200 boxes of sweets during the nine-day Navratri festival period.