About the Brand: A prominent finance company, part of a renowned group, specializes in consumer and MSME financing, offering a diverse product suite to meet customer and enterprise financing needs.

Objective: Our aim was to develop content that effectively reaches and engages our target audience.

Action:

– Defined target audience segments and created detailed profiles.

– Established a consistent brand writing style and tone.

– Developed a comprehensive content strategy tailored to industry dynamics and audience needs.

– Emphasized the brand’s unique qualities to stand out in the market.

– Crafted customer-centric copy aligned with audience perspectives.

– Created clear and specific product descriptions based on customer feedback.

This content aimed to educate and advise potential customers, addressing all their financial needs.

Result:

– Achieved an 18% increase in monthly organic traffic through our content strategy.

– Saw a 10% month-over-month increase in engagement, indicating the effectiveness of our approach.