About the Brand: Our client offers a user-friendly platform supported and supplemented by the efforts of village-level entrepreneurs. It collaborates with brands to extend their businesses to rural India.

Objective: The goal was to connect with rural India and attract brand partnerships.

Action:

– Utilized Facebook to target rural audiences and LinkedIn for engaging with brands.

– Created separate landing pages in local languages for villagers and brands for various online campaigns.

– Ran ads with radius targeting using pin codes to reach specific villages.

– Leveraged missed call, Facebook message, and WhatsApp message as campaign CTAs.

– Developed various online and offline marketing assets including brochures, calendars, standees, and stalls.

– Implemented SEO strategies such as keyword analysis and optimization, technical error resolution, and quality backlink acquisition.

Result:

– Successfully reached over 2 Lakh rural audience members within budget constraints

– Generated 400+ Facebook leads and missed calls, with 80% originating from regional language ads

– Achieved significant SEO improvements:

o   Less competitive keywords appeared on the first page of search engine results within 3 months

o   High-competition keywords attained first-page rankings within approximately 6 months o   Organic traffic exhibited impressive growth, increasing by 18% month-on-month