About the Brand: The organ donation drive is an initiative by the renowned media house in India aimed at raising awareness about organ donation and encouraging registration for the cause.

Objective: The goal was to boost awareness and encourage organ donor registrations, bridging the gap between the significance of donation and public knowledge.

Action:

– Devised a pun-based contest on social media to engage the audience in conversations about organ donation.

– Created creative copies with puns related to organs of the human body to inject humor into the campaign.

– Leveraged social media platforms to spread the message and encourage participation.

– Encouraged participants to share their puns and engage with the cause, amplifying the campaign’s reach and impact.

Result:

– Reached over 1.6 million people across various social media platforms.

– Generated over 35,000 engagements from an active audience.

– Received approximately 5,000 registrations from individuals inspired to become organ donors, demonstrating the campaign’s effectiveness in driving meaningful action.