About the Brand: A forward-thinking NBFC dedicated to revolutionizing education financing in India.

Objective:

To expand client’s presence on YouTube and generate leads through strategic content creation and targeted advertising campaigns.

Action Plan:

– Produced a series of video testimonials, expert interviews, and informative reels to gauge audience interest and preferences.

– Executed lead generation and subscriber-based ad campaigns on YouTube, leveraging channel and keyword targeting to maximize visibility and engagement.

– Conducted research to identify the most effective combinations of content and advertising strategies for service offerings.

Result:

– Within a span of 6 months, the YouTube channel experienced exponential growth, increasing from 2,000 to 60,000 subscribers.

– Accumulated a total of 1.6 million views, showcasing the effectiveness of the tailored content and targeted advertising in expanding client’s YouTube community and generating leads.