About the Brand: A prominent player in the NBFC industry, our client boasts a robust rural presence, offering a diverse array of personal and commercial financial services, including Fixed Deposits, Commercial Vehicle Loans, Business Loans, Two-Wheeler Loans, and more.

Objective: Our objective was to create relatable content and generate leads for the client.

Action:

• Developed personas of the target audience and utilized stock images featuring real people in performance creatives to enhance relatability.
• Created creatives in Marathi, Tamil, English, and Hindi languages to cater to the primary target audience.
• Designed offline creatives such as standees and stalls for branches and events to increase brand visibility.

Result:

• Reached over 8 lac audience members.
• Generated over 10K leads every month, showcasing the effectiveness of the campaign.