About the Brand: India’s premier wedding exhibition offers a comprehensive platform for wedding planning and celebration.

Objective: The primary objective was to increase foot traffic and attendance at the upcoming wedding exhibition.

Action Plan:

– Leveraged a curated selection of lifestyle influencers to target the desired audience and enhance event visibility.

– Promoted key attractions and features of the event through influencer endorsements to generate anticipation among potential attendees.

Result:

– Achieved an impressive reach of over 3.5 lakh on Instagram, leveraging influencer partnerships to amplify brand awareness.

– Generated significant traction with 15,000 new followers on Instagram, contributing to a substantial increase in footfalls and event attendance.