About the Brand: A renowned makeup brand offers a range of professional makeup brushes, tools, and accessories at discounted prices in India.

Objective: The aim was to expand the brand’s reach by targeting a fresh audience through aggressive influencer marketing efforts.

Action:

– Collaborated with lifestyle and beauty influencers to create reels and videos showcasing the products.

– Selected influencers based on their follower base and engagement to ensure maximum impact.

– Created multiple blog posts addressing beauty tips to resonate with the target audience’s interests.

Result:

– Increased followers by 47% within three months.

– Boosted engagement by 200% during the same period, indicating the success of the influencer marketing campaign.