About the Brand: Our client provides an e-learning platform focused on holistic learning, offering interactive classes across various disciplines. They aim to make extra-curricular education accessible and affordable for children, fostering curiosity and creativity.

Campaign Overview: The objective of the campaign was to drive registrations and class bookings on the client website. Primarily, targeting parents in metro cities.

Action Plan:

–          Leveraged Facebook and Instagram as primary communication platforms.

–          Created multiple landing pages tailored to different courses and locations.

–          Targeted parents aged 24 to 35 with interests in children’s clothing, toys, and preschool education.

–          Allocated 70-80% of the budget to Facebook and Instagram ads, 10-15% to Google ads, and 5-10% to influencer marketing and community-based communications.

–          Optimized user flow to reduce the cost per class booking by 50%.

–          Collaborated with influencers in motherhood, parenting, lifestyle, beauty, and fashion niches.

–          Implemented community-based marketing initiatives, including WhatsApp and Facebook groups, and created videos tailored to the Ohana audience.

Result:

–          Reached over 20 Lac audience members.

–          Generated 6000+ leads and booked 4200+ classes through the campaign.