About the Brand: A mobile app, facilitates citizen engagement and political involvement to address community issues and realize collective aspirations.

Objective: The primary aim of the campaign was to generate excitement around the concept and increase app downloads.

Action:

– Engaged CAT B and CAT C influencers to strategically target the audience and initiate discussions about the platform.

– Utilized social media platforms to disseminate engaging content and increase brand visibility.

Campaign:

– Collaborated with influencers and created captivating content to ignite interest in the platform.

– Resulted in a trending period of 2 hours and reached an audience of 4 million.

Result:

– Trended for 2 hours, reaching a total audience of 4 million.

– Achieved a significant increase in app downloads and user engagement following the campaign.