In the bustling world of marketing, the spotlight often shines on urban landscapes,
overshadowing the unique dynamics of rural consumer markets. However, delving
into rural consumer marketing unveils a fascinating realm filled with untold facts and
insights. Let’s uncover some of these lesser-known truths:
● A rural customer is very conscious of “value for money”
● 72 % of rural FMCG consumption happens in just 10 states and 66% of soft
drink sales in rural areas occur in just 19,000 villages.
● ‘Trust’ still remains a strong determinant of brand choice.
● Celebrity endorsements may not sway this consumer but a detailed
description of the benefits might
● Brands that have succeeded in rural India tend to have the following
characteristics: Durability, Ease of use & Implicit benefits
● Opinion leaders, such as a successful farmer or a respected entity like the
teacher, doctor or panchayat members, can significantly sway opinion and
start trends.
● Dealers, shopkeepers and distributors are also considered key influencers
and are often sources of information for four out of every five villagers.
● Most rural sales occur at the Rs. 5 price point and the fast growing point is Rs.
10.
● Rural Market generates more than half of the country’s income.
● As the literacy level is low in rural India, they recognize the brand more
through colour, symbol and logo.
● The rural customer’s involvement in purchase of any product is high.
● Rural consumers experience greater influence from their families as
compared to their urban counterparts.
● The rural income mostly depends on agriculture and hence income and
purchase reach greater heights after harvest time
Another interesting fact:
As seasoned experts in rural and agri-tech industries, our track record speaks for
itself. Partner with us to leverage our proven performance-driven online services.
Just like we’ve empowered brands like Bijak, FIA Global, Krishi1, and Hesa, we’re
here to help you attract new clients and expand your reach. Let’s elevate your rural
online marketing strategy together.
LET’S TALK
Call us on (+91 96195 18020) or WhatsApp (+91 96195 18020) or write to us at
