About the Brand: Our client is dedicated to enhancing travelers’ experiences by providing personalized assistance and information across various topics, aiming to elevate their travel journeys.

Objective: The objective was to develop a content-based website reflecting the concierge model, catering to visitors’ needs.

Action Plan:

– Conducted keyword analysis for Singapore and globally, prioritizing high-volume keywords.

– Identified generic keywords relevant to travelers’ planning, arrival, and navigation.

– Developed content around the keywords, aligning with the user journey.

– Designed and implemented a custom website on WordPress, ensuring user-friendly navigation.

– Integrated search functionality across all pages for easy access to information.

– Created an Event page allowing users to search events by month and date.

– Designed the website to accommodate multiple country pages with separate search options for tailored information.

Result:

– Implemented a robust website with advanced search capabilities.

– Ensured seamless navigation and user-friendly interface.

– Provided high-quality content tailored to visitors’ needs, enhancing their travel experience.