Healthcare- Patient Engagement Strategies
As a hospital or health system, you know the value of patient engagement. You understand that it’s crucial for improving the overall patient experience and health outcomes for people of all socio-economic classes. But are you up-to-date with the latest patient engagement strategies? I’ll share ten targeted marketing campaigns to help you increase patient engagement. […]
Healthcare- Understanding the Patient’s Online Buying Journey
The Patient’s online buying journey refers to the process that a patient goes through when researching and purchasing healthcare services or products online. The stages of the buying journey can help you devise an effective digital marketing strategy for your hospital by providing insights into the consumer’s behavior and preferences at each stage. Here are the steps […]
Edutech- Know Your Target Audience- Generation Z
Generation Z is a highly digital native generation. They exhibit unique online consumption habits that are markedly different from previous generations. Here are some of the key observations of Generation Z: Digital natives: Generation Z is the first generation to grow up entirely in a digital world. They are highly skilled in using technology and tend to […]
Localization Strategies for Rural E-commerce
Localization is a crucial aspect of rural e-commerce marketing as it involves adapting products, services, and marketing strategies to suit the specific needs and preferences of rural consumers. Here are some effective localization strategies for rural e-commerce: Vernacular Content and Communication: Use local languages and dialects in website content, product descriptions, and marketing materials to connect […]
The Influence of Agriculture Seasons on Rural Marketing
The agricultural seasons can significantly impact rural online marketing strategies due to the nature of rural economies and the dependency of many communities on agriculture. Here are some ways in which agriculture seasons can influence rural online marketing: 1. Seasonal Income Fluctuations: Farmers often experience fluctuations in income based on planting and harvesting seasons. During […]
The Role of Influencer Marketing in Edutech
Influencer marketing has become an integral part of digital marketing strategies across various industries, and Edutech is no exception. As online platforms and social media have gained immense popularity, educators and experts have found new avenues to share their knowledge and connect with learners. Influencer marketing in Edutech involves collaborating with these individuals to promote […]
Top Online Marketing Channels to Reach Rural India
Marketing to rural India requires a nuanced approach, as the target audience may have limited internet access and different preferences compared to urban consumers. Here are some of the best online marketing channels to consider when targeting rural India: WhatsApp: WhatsApp is widely used in rural areas for both personal and business communication. It’s an effective […]
Top Online Marketing Strategies for Healthcare in 2024
The pandemic has seen a rise in the world switching to the digital medium. People out there need your skill and expertise. Make it easier for them to find and discover you by creating an online presence for your hospital. All you need are the right tools! Here are the top eight strategies that will help […]
Untold Facts About Rural Consumer Marketing
In the bustling world of marketing, the spotlight often shines on urban landscapes,overshadowing the unique dynamics of rural consumer markets. However, delvinginto rural consumer marketing unveils a fascinating realm filled with untold facts andinsights. Let’s uncover some of these lesser-known truths:● A rural customer is very conscious of “value for money”● 72 % of rural […]
